Conventions

The Name
Ubiq (/ˈjuːbɪk/ YOO-bik) is the name of the network specifically and the project generally. When discussing the Ubiq in text it is correct to capitalize the U as one would for any formal name.
The Brand
When using the name Ubiq for branding purposes such as graphical productions like stickers, or a situations that are meant to bring attention specifically to the name outside of a rhetorical context like articles, it is proper and acceptable to use the all capitals version "UBIQ".
The Ticker
The native value token of the Ubiq network is UBQ (/ju:bi:kju/ YOO-bi-CUE).  The social media search tag is $UBQ.  Capitalizing all three letters is the correct form.  

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Contents

The Name

The Brand

The Ticker